The Hotel Animation Market in Greece: Challenges and Perspectives

Abstract

The aim of this study was generally to collect evidence from small scale but wide spread published research and papers regarding hotel animation in Greece. More specific, this review focused on determining
(a) the hotel animation market in Greece (b) the profile of the participants and (c) profile of the providers of
animation services (d) the problems and perspectives that are open to this service area. The literature review
showed that there are hundreds of hotels that offer animation programs in Greece and the hoteliers consider
it as an important service for the revenue and for customer retention. The participants of this service are
young people mostly traveling with families, who participate for social interaction, health and wellness.
Employees are overwhelmingly non-Greek citizens, mostly young women, with middle educational background who work as animateurs occasionally. The most important challenges for animation are product service quality and recruitment. In general, authors and researchers are consistent that there exist great opportunities for advancement in animation services through development of cooperation, educational programs
and systematic market research.